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Your guide to 2023 Pantone Color of the Year

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It’s here! The long awaited 2023 Pantone Color of the year is… Viva Magenta 


What is Viva Magenta?

Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative. (1) 

Quite a contrast from 2022 Color of the year, “Very Peri” a warm and whimsical blue hue, this shade is a bright and daring shade that promises to add elegance and warmth however you choose to incorporate it into your home or styling. 


The Inspiration

According to the Executive Directore of Pantone Leatrice Eiseman, the aim was to “draw inspiration from nature and what is real” , to ground us back to the physical, helping to build our inner strength and merge the richness, warmth, and strength of natural matters with the rich, open horizons of the digital world. (1)


How to use it? 


This color is unique in the fact it can be paired with both bright, bold, even neon colors as well as more earthy tones. This gives you a wide variety of ways to incorporate it into your home decor and personal styling. 

You can do a search to find products available in the specific shade “Viva Magenta”, or you can decorate in colors reminiscent or with contrasting and complementing color shades. Many popular brands release items in the specific “color of the year” shades. 

Consider also decorating with items in shades of Magenta, Pink, or complementing colors in shades of blue and yellow.


Floral Additions

With this color there are countless ways you can incorporate naturally colored flowers into and around your home. Consider decor and arrangements with red, pink, magenta, and yellow shades to complement the decor around your home. 

These colors can also be planted around the home to give the landscape a pop of color. 


Design and Hex Codes 


 “merges the richness, warmth, and strength of natural matters with the rich, open horizons of the digital world”. This color meaning makes Viva Magenta an excellent solution for multimedia. If you want to use this color in your graphic and online designs, you need a way to find it: here are the common codes you can use to incorporate this hue into your digital works. 


The hex code for Viva Magenta is #BE3455

RGB equivalent (187, 38, 73)

CMYK    – 0, 0.73, 0.55, 0.25


Interested in more? Browse our flowers that would go great with this shade!


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